As rock bands set on changing the world go, U2 has actually followed through and done some tangible good for important humanitarian causes. That doesn’t negate the fact that, for many, its sermonizing on the mount can be a turnoff. I felt that during one of the last times I saw the band in concert, where the sight of 50,000 upper-middle-class concertgoers pumping their fists in solidarity for detained Burmese politician Aung San Suu Kyi left me wondering how many of these people had heard her name before Bono said it—or would remember it on the drive home. There’s always been something slightly insincere about Bono’s intense sincerity: As South Park once scatalogically satirized, there’s something about Bono, even despite all the good he’s done for the world, that just makes him seem like a piece of shit. It’s a contradiction that was first established 25 years ago, when U2 released its defining masterpiece, Achtung Baby.

Conceived in the early days of a unified Germany—in the same Berlin studio where David Bowie recorded LowAchtung Baby remains one of the great second acts of rock ’n’ roll. That divide of U2 into a “before” and “after” began with an album that was uncharacteristically apolitical for a band who, only four years earlier, was singing about U.S. military intervention in El Salvador. Having been rightly mocked for its grandiloquent journey-to-the-center-of-America’s-soul that produced Rattle And Hum, with Achtung Baby the band dropped the flag-waving and actionable callouts to reimagine U2, wholly and dramatically. Gone, at least temporarily, was the bombast and grandiosity of its 1980s iteration—the blues duets with B.B. King, the come-to-Jesus lyricism. The ’90s began with U2 acknowledging its own self-indulgence through irony and humor.

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Achtung Baby

The birth of Achtung Baby also came at a time of internal strife, the kind of acrimony that music documentarians dream of recounting years later (see 2011’s From The Sky Down). Fueled by that uncertainty, U2 was never more daring as an ensemble. Whereas early U2 demanded listeners to care deeply about the assassination of Martin Luther King Jr. or the Troubles in Northern Ireland, Achtung Baby advocates for letting go and surrendering to desire. The album’s unifying theory arrives in the first few words out of Bono on skronky opener “Zoo Station”: “I’m ready, ready for the laughing gas.” The album calls not for reaching the lofty heights where the streets have no name, but blindly falling backward and trusting that it’s all right, all right.

Sonically, the album is permeated with a dark metallic finish, in the same way The Joshua Tree was colored a desert-dusted clay hue. On “The Fly,” its propulsive lead single, producer Daniel Lanois cranks the guitar distortion to the extreme right, leveling The Edge’s jangly peal like a chainsaw. The full list of satisfying moments runs long: Adam Clayton’s bass line on “Mysterious Ways.” Larry Mullen’s atomic-clock-precise drumming on “So Cruel.” Bono’s “love, love” bridge on “Until The End Of The World.” The wide-screen expansiveness on “Who’s Gonna Ride Your Wild Horses.” The way the bitter and heartfelt “One” slow-burns from a single guitar to a stadium sing-along. It’s a varied musical and emotional journey that completely redefined what an U2 album could sound like.

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If Achtung Baby was U2 pressing the reset button, the Zoo TV Tour that followed replaced the machine altogether—a dizzying, elaborate, surreal rethinking of what’s possible in a stadium concert tour. It was a visual spectacle of belly dancers, a skyline of stacked TV screens, and Trabants suspended overhead, matched by a flawless sequencing of songs that began with opener “Zoo Station,” followed by “The Fly,” “Even Better Than The Real Thing,” “Mysterious Ways,” “One,” a snippet of “Unchained Melody,” then “Until The End Of The World” and “New Year’s Day.” It was such a kinetic experience, thematically and musically, it barely gave you time to think. And when it did come time to ponder weightier matters, even that was subsumed by the show.

The same Bono, who only years earlier, marched down the Red Rocks stage waving a flag like a counterrevolutionary, was now slinking around stadiums in leather and giant black sunglasses as comic-book villain “The Fly,” named for the song where Bono uses a fuzzed-out sinister whisper. It was a self-parody of excess, and a biting one at that: “It’s no secret that ambition bites the nail of success,” he sings.

Achtung Baby saw Bono hiding behind several characters, including Judas in the album’s standout track “Until The End Of The World,” and later on the Zoo TV Tour as MacPhisto, a devil in a gold lamé suit on “Ultraviolet (Light My Way).” Bono, once synonymous with moral earnestness, was now dressing up as an aging, glam-rock Satan, delivering tongue-in-cheek monologues and singing Elvis songs. There was also Mirror Ball Man, a parody of American greed dressed up as a Southern good ol’ boy. Along with The Fly, these outsized personae gave Bono license to get his messages across without getting preachy: Shows ended with these characters making crank calls to local politicians and the White House, offering them the devil’s compliments. Whereas the Bono of old would have turned to speechifying, he was now getting the same point across—and more effectively—through sarcasm.

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Not that the shows were free of overtly sincere political moments. As the tour rolled on, Bono became concerned with the human drama unfolding in Sarajevo, which was being devastated by the Bosnian War. To bring attention to their plight, the band would stop mid-concert for a live, unscripted interview via satellite, where Bosnians would speak directly to Bono and the audience. It was “excruciating,” Mullen would later remark, “like throwing a bucket of cold water over everybody.” But while it attracted plenty of controversy over the ethics of making human suffering just part of the show, the stunt was thematically in line with Zoo TV’s overarching message about the blurred lines between tragedy and entertainment, and jarringly effective in highlighting that detachment.

The Zoo TV Tour ran 157 shows over 21 months, and its creative and commercial success coronated U2 as a stadium act for the next quarter century, forcing it to create bigger and bigger spectacles with each iteration. While U2 would briefly become even weirder and more conceptual for its two follow-up records, Zooropa and Pop, it was always Achtung Baby’s equilibrium between experimentalism and emotional accessibility the band was chasing, eventually finding it again on 2009’s No Line On The Horizon. It remains that way to this day, where each new album is measured against Achtung Baby as often, if not more so, than The Joshua Tree. It’s the album that cemented U2 as a creative force, even if nothing since has topped it.

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It‘s also the album that cemented the world’s collective image of Bono as the preening, sunglasses-and-leather-jacket-donning rock star—an image he may have adopted ironically, but that has now become inseparable from his real persona. And as such, it’s possible it’s made his slipping back into open, unironic activism slightly harder to take seriously, even as the smash success of Achtung Baby has given him a much stronger (and more forgiving) platform to stump for people like Aung San Suu Kyi, Nelson Mandela, and the latest repressed dissident du jour.

In the years since Zoo TV, to name just two such events, U2 headlined the Tibetan Freedom Concert in New York City and played the Super Bowl only months after the 9/11 attacks, where they projected the names of the deceased while playing “Where The Streets Have No Name.” These were weighty political moments, but few would say the band came off as proselytizing or mawkish during them. If pre-Achtung Baby U2 were subversive fist-pumping agitators, the U2 we’ve come to know since is more like a group of billionaire philanthropists—using their wealth and celebrity to propagate good in the world, but always with the inescapable air of condescension that comes from being lectured by the upper crust.

Of course, it’s always a balancing act between pretense and cool, a fine line that separates taking rock stars seriously from rolling our eyes. For every ONE campaign that tangibly helps eradicate poverty and inequality in Africa, there’s a Glamour article naming Bono among its Women Of The Year. Speaking personally, I find the band’s onstage pontification on global poverty a bit heavy-handed, particularly at $150 a ticket. But on Achtung Baby, the band briefly found that balance, masking its pleas for hope and change behind a sexy, fatalistic veneer that made them far more attractive. As the album reminds us, a conscience can sometimes be a pest, love is blindness, and you’re better off letting go of the steering wheel.

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